Google’s Matt Cutts last week announced that changes to its algorithm will penalise “over-optimized” or “overly SEO’ed” sites:
“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
Worth Googling or have a quick squizz at these articles:
As one observer notes, it adds further weight to the idea that the best SEO is well structured, well formatted, high quality content.