Each new year brings the inevitable flood of articles predicting trends in social media and marketing and what you ‘need’ to be doing to stay on the cutting edge. Here’s my advice…
Continue Reading...Marketing & Social Media
You won’t read this post.
At least you won’t read every word of it, right to the end.
Continue Reading...“Who’s Ruining the Internet”
An excellent interview with Cory Doctorow on Radio NZ: https://www.radionz.co.nz/national/programmes/ninetonoon/audio/201808232/who’s-ruining-the-internet “…while the intentions of those who were ‘inspired by and excited about the possibilities for directly connecting people with one another’ were to keep the internet open, constant compromises meant that over time it became less egalitarian, a less competitive, and eventually less free. ‘You…
Continue Reading...What’s Wrong with a Block of Text?
Writing for the Web? Consider this: People don’t read online. They skim.
The research will shock and amaze you: very few people are reading your copy right through.
So how do you grab people’s attention?
Continue Reading...Safeguard your Brand with this Simple Content Marketing Tip
Content marketing is alive and well.
Getting it right will build your authority and your audience.
Here’s a simple tip for the top of your content marketing checklist »
Continue Reading...Marketing on Facebook: The Devil you Know
Resistance is futile; Facebook is here.
But if Facebook were to disappear tomorrow, what would happen to your efforts invested in that platform?
Tips for a foolproof Facebook marketing strategy »
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