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Marketing & Social Media

2017 – Master the Basics

January 14, 2017

Each new year brings the inevitable flood of articles predicting trends in social media and marketing and what you ‘need’ to be doing to stay on the cutting edge. Here’s my advice…

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Filed Under: Marketing & Social Media

You won’t read this post.

October 14, 2016

Alarm clock

At least you won’t read every word of it, right to the end.

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Filed Under: Design & Creativity, Marketing & Social Media

“Who’s Ruining the Internet”

July 14, 2016

An excellent interview with Cory Doctorow on Radio NZ: https://www.radionz.co.nz/national/programmes/ninetonoon/audio/201808232/who’s-ruining-the-internet “…while the intentions of those who were ‘inspired by and excited about the possibilities for directly connecting people with one another’ were to keep the internet open, constant compromises meant that over time it became less egalitarian, a less competitive, and eventually less free. ‘You…

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Filed Under: Design & Creativity, Inspiration, Marketing & Social Media

What’s Wrong with a Block of Text?

February 23, 2016

Hands on a keyboard

Writing for the Web? Consider this: People don’t read online. They skim.

The research will shock and amaze you: very few people are reading your copy right through.

So how do you grab people’s attention?

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Filed Under: Marketing & Social Media

Safeguard your Brand with this Simple Content Marketing Tip

February 9, 2016

content is king graphic

Content marketing is alive and well.

Getting it right will build your authority and your audience.

Here’s a simple tip for the top of your content marketing checklist »

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Filed Under: Marketing & Social Media, WordPress Tagged: Content Marketing

Marketing on Facebook: The Devil you Know

December 11, 2015

social media makes the world go round

Resistance is futile; Facebook is here.

But if Facebook were to disappear tomorrow, what would happen to your efforts invested in that platform?

Tips for a foolproof Facebook marketing strategy »

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Filed Under: Marketing & Social Media, SEO

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What our clients are saying...

Rob assisted me build my first ever business website and logo. To say I am a rookie in these sort of things would be generous. I had absolutely no idea apart from the fact that I wanted some nice photos, a certain theme and was quite clear on the logo I wanted.
I can only praise Rob in all his dealings with myself and my colleagues – he was calm, informed, insightful, had great attention to detail and was always there whenever we had any questions. The result is a website and logo that I am 100% happy with created in less than 3 weeks. I cannot recommend Rob more highly.

Susie Vokins -  Susie Vokins Associates

2016-11-21T09:48:57+12:00

Susie Vokins -  Susie Vokins Associates

Susie Vokins
Rob assisted me build my first ever business website and logo. To say I am a rookie in these sort of things would be generous. I had absolutely no idea apart from the fact that I wanted some nice photos, a certain theme and was quite clear on the logo I wanted. I can only praise Rob in all his dealings with myself and my colleagues – he was calm, informed, insightful, had great attention to detail and was always there whenever we had any questions. The result is a website and logo that I am 100% happy with created in less than 3 weeks. I cannot recommend Rob more highly.
https://lifeform.co.nz/testimonials/susie-vokins-associates/
We use Lifeform for all our website work. Rob does a great job administering our websites, keeping them updated and optimised.

Sue F, Nelson

2016-11-21T09:54:01+12:00

Sue F, Nelson

WordPress Logo
We use Lifeform for all our website work. Rob does a great job administering our websites, keeping them updated and optimised.
https://lifeform.co.nz/testimonials/wordpress-website-maintenance/
I needed a clean looking site that I could maintain and style myself – Lifeform Labs did an awesome job!

Jessie Leov - Musician

2016-11-21T09:55:23+12:00

Jessie Leov - Musician

Jessie Leov
I needed a clean looking site that I could maintain and style myself – Lifeform Labs did an awesome job!
https://lifeform.co.nz/testimonials/jessie-leov-musician/
Rob’s technical WordPress know-how has got my site up and running, but it’s his knowledge of the web that I’ve found especially useful. His advice on search engines and social media trends has helped me to develop an overall strategy – I know what I need to be doing next. Cheers Bob!

Lee Woodman - Artist & Designer

2016-11-21T10:05:57+12:00

Lee Woodman - Artist & Designer

Lee Woodman
Rob’s technical WordPress know-how has got my site up and running, but it’s his knowledge of the web that I’ve found especially useful. His advice on search engines and social media trends has helped me to develop an overall strategy – I know what I need to be doing next. Cheers Bob!
https://lifeform.co.nz/testimonials/lee-woodman-artist-designer/
I can’t recommend Lifeform Labs enough. Rob has been extremely good to work with. His approach is professional, prompt, and above all helpful. He offered, and delivered, a very affordable product geared to my specific needs. Never once did I feel overawed by all the IT stuff, yet he did encourage me to grapple with some aspects of the web, which has improved my understanding immensely. If you need a web guy Rob at Lifeform Labs is your man.

Deborah Bower - SoulScape

2016-11-21T10:19:43+12:00

Deborah Bower - SoulScape

Soulscape logo
I can’t recommend Lifeform Labs enough. Rob has been extremely good to work with. His approach is professional, prompt, and above all helpful. He offered, and delivered, a very affordable product geared to my specific needs. Never once did I feel overawed by all the IT stuff, yet he did encourage me to grapple with some aspects of the web, which has improved my understanding immensely. If you need a web guy Rob at Lifeform Labs is your man.
https://lifeform.co.nz/testimonials/deborah-bower-soulscape/
Awesome job on the website Rob, your patience, problem solving and technical expertise have been invaluable in producing just what we needed. There is a collective sigh of relief from the Pataka team that we now have a clean, user-friendly site to showcase what we have to offer, or as one of Pataka’s staff put it… 'Super bloody marvellous'!

Stu Forsyth, Senior Graphic Designer - Pataka Art + Museum

2016-11-21T10:21:59+12:00

Stu Forsyth, Senior Graphic Designer - Pataka Art + Museum

Awesome job on the website Rob, your patience, problem solving and technical expertise have been invaluable in producing just what we needed. There is a collective sigh of relief from the Pataka team that we now have a clean, user-friendly site to showcase what we have to offer, or as one of Pataka’s staff put it… 'Super bloody marvellous'!
https://lifeform.co.nz/testimonials/pataka-art-museum/
When I needed a new website one of my prime interests was to have a user friendly simple and straight forward site that was a pleasure to visit. Simple, Honest, and Effective. It was a pleasure to work with Rob, he interpreted well and built exactly what I imagined, plus kept me well informed throughout the process. And it works! I’m really pleased with the whole process, and look forward to working with Rob to develop the site further as the business evolves.

Bob Gilkison Publisher, The Twisting Trail

2016-11-21T10:26:23+12:00

Bob Gilkison Publisher, The Twisting Trail

a horse of course
When I needed a new website one of my prime interests was to have a user friendly simple and straight forward site that was a pleasure to visit. Simple, Honest, and Effective. It was a pleasure to work with Rob, he interpreted well and built exactly what I imagined, plus kept me well informed throughout the process. And it works! I’m really pleased with the whole process, and look forward to working with Rob to develop the site further as the business evolves.
https://lifeform.co.nz/testimonials/the-twisting-trail/
Rob was great to deal with, prompt in his responses to my queries and ever willing to sort out my website problems with me, often at short notice. It was important to me that I retained some degree of control over my website and that I could learn from Rob as we went along. He was very open to this. He charged fairly and I look forward to working with him on an ongoing basis.

Ange Palmer -  Medical Herbalist

2016-11-21T09:44:35+12:00

Ange Palmer -  Medical Herbalist

logo
Rob was great to deal with, prompt in his responses to my queries and ever willing to sort out my website problems with me, often at short notice. It was important to me that I retained some degree of control over my website and that I could learn from Rob as we went along. He was very open to this. He charged fairly and I look forward to working with him on an ongoing basis.
https://lifeform.co.nz/testimonials/ange-palmer/

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