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Marketing & Social Media

2017 – Master the Basics

January 14, 2017

Each new year brings the inevitable flood of articles predicting trends in social media and marketing and what you ‘need’ to be doing to stay on the cutting edge. Here’s my advice…

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Filed under: Marketing & Social Media

You won’t read this post.

October 14, 2016

Alarm clock

At least you won’t read every word of it, right to the end.

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Filed under: Design & Creativity Marketing & Social Media

“Who’s Ruining the Internet”

July 14, 2016

An excellent interview with Cory Doctorow on Radio NZ.

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Filed under: Design & Creativity Inspiration Marketing & Social Media

What’s Wrong with a Block of Text?

February 23, 2016

Hands on a keyboard

Writing for the Web? Consider this: People don’t read online. They skim. There’s plenty of research that will shock and amaze you with data on how people read online. Very […]

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Filed under: Marketing & Social Media

Safeguard your Brand with this Simple Content Marketing Tip

February 9, 2016

content is king graphic

Content marketing is alive and well. Getting it right will build your authority and your audience. Here’s a simple tip for the top of your content marketing check-list…

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Filed under: Marketing & Social Media WordPressTagged: Content Marketing

How to Optimise your Images for the Web

November 2, 2015

camera lens

People love pics.

Here are 4 easy-to-remember points that you can sing to your favourite line dancing tune each time you add an image to your website.

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Filed under: Design & Creativity Marketing & Social Media SEO WordPress

Why Do I Need a Web Site?

October 9, 2013

The triumphant clenched fist of revolution.com

The Revolution. You are part of the biggest communications revolution in history. Never before has it been possible for an individual to broadcast in real time to a global audience […]

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Filed under: Marketing & Social Media WordPress

Is a Content Management System the Best Option for Me?

October 1, 2013

A total Question Mark

Content management systems rule the internet – but that doesn’t necessarily mean they are the right choice for you.

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Filed under: Marketing & Social Media WordPressTagged: Open Source WordPress Maintenance

Is Social Media Ruining Marketing?

September 12, 2012

Social Media Cloud

Trends come and go but some things are basic to good business. If you’ve ever had nagging doubts about the rapid rise of social media marketing and how it affects […]

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Filed under: Marketing & Social Media

How to export/backup your Feedburner email subscribers

September 10, 2012

Feedburner logo

If you are using the popular Feedburner service to manage your site’s feed(s) you may have wondered how to (a) back up your email subscribers or (b) export them in […]

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Filed under: Marketing & Social Media News

Kickstarter launches Kiwi film entrepreneurs

July 7, 2012

Chris Thompson (left) with Ben Ryan. Photo / NZH

Twelve months of tinkering while working day jobs in the film industry saw Queenstown entrepreneurs Chris Thompson and Ben Ryan create their dream camera gadget – a motion control timelapse device.

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Filed under: Design & Creativity Marketing & Social Media News

We Require Your Facebook Password [Comic]

March 28, 2012

comic about facebook passwords

via All Things D For background: http://abcnews.go.com/Technology/facebook-passwords-employers-schools-demand-access-facebook-senators/story?id=16005565 Reaction from Facebook: http://www.stuff.co.nz/technology/digital-living/6634162/Facebook-warns-employers-on-passwords

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Filed under: Marketing & Social Media

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Nice things clients have said…

  • a horse of course
    When I needed a new website one of my prime interests was to have a user friendly simple and straight forward site that was a pleasure to visit. Simple, Honest, and Effective. It was a pleasure to work with Rob, he interpreted well and built exactly what I imagined, plus kept me well informed throughout the process. And it works! I’m really pleased with the whole process, and look forward to working with Rob to develop the site further as the business evolves.
    The Twisting Trail
  • Awesome job on the website Rob, your patience, problem solving and technical expertise have been invaluable in producing just what we needed. There is a collective sigh of relief from the Pataka team that we now have a clean, user-friendly site to showcase what we have to offer, or as one of Pataka’s staff put it… 'Super bloody marvellous'!
    Stu Forsyth, Senior Graphic Designer – Pataka Art + Museum
  • Soulscape logo
    I can’t recommend Lifeform Labs enough. Rob has been extremely good to work with. His approach is professional, prompt, and above all helpful. He offered, and delivered, a very affordable product geared to my specific needs. Never once did I feel overawed by all the IT stuff, yet he did encourage me to grapple with some aspects of the web, which has improved my understanding immensely. If you need a web guy Rob at Lifeform Labs is your man.
    Deborah Bower – SoulScape
  • Lee Woodman
    Rob’s technical WordPress know-how has got my site up and running, but it’s his knowledge of the web that I’ve found especially useful. His advice on search engines and social media trends has helped me to develop an overall strategy – I know what I need to be doing next. Cheers Bob!
    Lee Woodman – Artist & Designer
  • Jessie Leov
    I needed a clean looking site that I could maintain and style myself – Lifeform Labs did an awesome job!
    Jessie Leov – Musician
  • WordPress Logo
    We use Lifeform for all our website work. Rob does a great job administering our websites, keeping them updated and optimised.
    Sue, Nelson
  • Susie Vokins
    Rob assisted me build my first ever business website and logo. To say I am a rookie in these sort of things would be generous. I had absolutely no idea apart from the fact that I wanted some nice photos, a certain theme and was quite clear on the logo I wanted. I can only praise Rob in all his dealings with myself and my colleagues – he was calm, informed, insightful, had great attention to detail and was always there whenever we had any questions. The result is a website and logo that I am 100% happy with created in less than 3 weeks. I cannot recommend Rob more highly.
    Susie Vokins – Susie Vokins Associates
  • logo
    Rob was great to deal with, prompt in his responses to my queries and ever willing to sort out my website problems with me, often at short notice. It was important to me that I retained some degree of control over my website and that I could learn from Rob as we went along. He was very open to this. He charged fairly and I look forward to working with him on an ongoing basis.
    Ange Palmer

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