SEO or Search Engine Optimisation is about visibility online. The web is a very large place and getting larger by the minute. In mid 2008 Google counted 1 trillion (1,000,000,000,000) unique URLs on the web. That number has been growing by several billion each day. That’s a lot of pages.
SEO by Design
So having a website is one thing, being found on the ever expanding web is another.
In some ways performing well in search engines like Google, Yahoo and Bing is common sense: create a website with original, high quality content and you will be well on the way.
On the other hand, SEO starts at the code level of your website and encompasses usability, visitor behaviour, back-links and social media profile.
Good SEO starts at the planning stage and is an ongoing task that requires specialist knowledge.
There are pitfalls and ‘SEO experts’ promising the impossible to avoid, and an ever-changing online landscape to complicate things further.
We design our sites with SEO as a priority and do SEO on a daily basis. The WordPress platform is search engine friendly out of the box and there are powerful technologies available for tuning and ongoing monitoring.
Your SEO requirements depend on a range of factors. Talk to us about your goals and we’ll work with you to produce a strategy suited to your unique situation.
You may also be interested in: 7 Steps towards an Effective Online Presence