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Search Engine Optimisation

SEO or Search Engine Optimisation is about visibility online. The web is a very large place and getting larger by the minute. In mid 2008 Google counted 1 trillion (1,000,000,000,000) unique URLs on the web. That number has been growing by several billion each day. That’s a lot of pages.

SEO by Design

So having a website is one thing, being found on the ever expanding web is another.

In some ways performing well in search engines like Google, Yahoo and Bing is common sense: create a website with original, high quality content and you will be well on the way.

Ye olde picture: Abel Tasman points to a globe

On the other hand, SEO starts at the code level of your website and encompasses usability, visitor behaviour, back-links and social media profile.

Good SEO starts at the planning stage and is an ongoing task that requires specialist knowledge.

There are pitfalls and ‘SEO experts’ promising the impossible to avoid, and an ever-changing online landscape to complicate things further.

We design our sites with SEO as a priority and do SEO on a daily basis. The WordPress platform is search engine friendly out of the box and there are powerful technologies available for tuning and ongoing monitoring.

Your SEO requirements depend on a range of factors. Talk to us about your goals and we’ll work with you to produce a strategy suited to your unique situation.

You may also be interested in: 7 Steps towards an Effective Online Presence

 

Get in touch for more information on Search Engine Optimisation »

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Nice things clients have said…

  • a horse of course
    When I needed a new website one of my prime interests was to have a user friendly simple and straight forward site that was a pleasure to visit. Simple, Honest, and Effective. It was a pleasure to work with Rob, he interpreted well and built exactly what I imagined, plus kept me well informed throughout the process. And it works! I’m really pleased with the whole process, and look forward to working with Rob to develop the site further as the business evolves.
    The Twisting Trail
  • Awesome job on the website Rob, your patience, problem solving and technical expertise have been invaluable in producing just what we needed. There is a collective sigh of relief from the Pataka team that we now have a clean, user-friendly site to showcase what we have to offer, or as one of Pataka’s staff put it… 'Super bloody marvellous'!
    Stu Forsyth, Senior Graphic Designer – Pataka Art + Museum
  • Soulscape logo
    I can’t recommend Lifeform Labs enough. Rob has been extremely good to work with. His approach is professional, prompt, and above all helpful. He offered, and delivered, a very affordable product geared to my specific needs. Never once did I feel overawed by all the IT stuff, yet he did encourage me to grapple with some aspects of the web, which has improved my understanding immensely. If you need a web guy Rob at Lifeform Labs is your man.
    Deborah Bower – SoulScape
  • Lee Woodman
    Rob’s technical WordPress know-how has got my site up and running, but it’s his knowledge of the web that I’ve found especially useful. His advice on search engines and social media trends has helped me to develop an overall strategy – I know what I need to be doing next. Cheers Bob!
    Lee Woodman – Artist & Designer
  • Jessie Leov
    I needed a clean looking site that I could maintain and style myself – Lifeform Labs did an awesome job!
    Jessie Leov – Musician
  • WordPress Logo
    We use Lifeform for all our website work. Rob does a great job administering our websites, keeping them updated and optimised.
    Sue, Nelson
  • Susie Vokins
    Rob assisted me build my first ever business website and logo. To say I am a rookie in these sort of things would be generous. I had absolutely no idea apart from the fact that I wanted some nice photos, a certain theme and was quite clear on the logo I wanted. I can only praise Rob in all his dealings with myself and my colleagues – he was calm, informed, insightful, had great attention to detail and was always there whenever we had any questions. The result is a website and logo that I am 100% happy with created in less than 3 weeks. I cannot recommend Rob more highly.
    Susie Vokins – Susie Vokins Associates
  • logo
    Rob was great to deal with, prompt in his responses to my queries and ever willing to sort out my website problems with me, often at short notice. It was important to me that I retained some degree of control over my website and that I could learn from Rob as we went along. He was very open to this. He charged fairly and I look forward to working with him on an ongoing basis.
    Ange Palmer

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